WHY COMMERCIAL LANDSCAPING MATTERS
Perception matters. From the moment a customer visits your business website, to the first time, a potential client walks into your brick-and-mortar location. A well-designed and maintained landscape makes a massive difference for your company, regardless of the industry, for both your employees and customers. From increasing visibility, building community trust, acting as an extension of your brand, positively impacting recruiting and retention, and helping control your bottom line. If you pay attention, you’ll notice that most image-conscious professionals rarely work in a shabby office space. These people understand that perception is reality, and people’s attitude towards their business is based on perception. In this post, “why commercial landscaping matters,” we break down the benefits and why your company should take a look at upgrading your commercial outdoor space in 2023!
VISIBILITY
Any business that needs to attract consumers to their physical location can benefit from curb appeal. Eye-catching curb appeal increases visibility sets your business apart, making a great first impression. This acts as part of your marketing and brand identity and may impact if someone seeks to do business with you in the future. We cannot deny the importance of aesthetics. As humans, we are visual creatures, and we form first impressions quickly, but the work to impress doesn’t end after the first visit. The goal is to send the message that you are detail-oriented and care about your business appearance. The rule of first impressions applies to all business, including:
EXTENSION OF YOUR BRAND
Commercial landscaping allows you to reinforce how your customers see you and your brand. You can play with textures, light, and color to choose what will greet your customers when they walk through your doors. Maybe you want a more contemporary landscape design using native plants, or perhaps you opt for bright, colorful containers that are changed out with the seasons. Each choice says something a little different about your business.
Commercial landscaping allows you to reinforce how your customers see you and your brand. You can play with textures, light, and color to choose what will greet your customers when they walk through your doors.
